It is very important today to incorporate video into your communications strategy. Online video is white hot and Evolving Creativity, LLC recently completed a compelling online instructional video explaining how to install the First Watch Security’s Smart Deadbolt.
With products that are more complex to install or setup, like a bluetooth Smart Deadbolt, it makes sense to have product videos that are both engaging and instructional. Consumers often look for answers to specific questions before making a final purchase decision. The less confused customers are about a product, the more likely they are to investigate and make a purchase.
Implementing product video is a time intensive endeavor and there are many different approaches for doing it. In the case of Belwith Products, Inc. the video was shot in the company's warehouse during normal business hours. The door frame set was created by Russ Hodder, an online marketing guru with Belwith Products. Russ also helped with the video shoot, providing additional lighting equipment and the final scripts. Russ also hired the amazing voice talent of Dave Bisson who provided the voiceover.
If you’re selling a consumer product and you haven’t yet produced a video to market, demonstrate or support your product, our recommendation is that you do so. It sounds like a big project, but you can do it. Contact Evolving Creativity, LLC at 616.308.9739 to learn how we can help get you started and produce a professional video for your compelling marketing strategy.