I bring a strong blend of digital media leadership, public-sector communications, accessibility expertise, and instructional support experience. In my current role with the Michigan State Police (MSP) Office of School Safety (OSS) and OK2SAY, I support statewide outreach through web administration, social media, video production, graphic design, GovDelivery messaging, ADA-compliant documents, training materials, and public-facing content.

My strength is turning complex program information into clear, accessible, and professional resources that help educators, families, students, and stakeholders take action. I have led and supported projects from concept through publication, including annual reports, promotional campaigns, conference materials, web content, and training resources.

I would bring your agency a practical, results-focused leadership approach that strengthens communication, improves accessibility, supports outreach, and delivers meaningful results through high-quality, user-focused public content.

OK2SAY CAMPAIGNS & PROJECTS

OK2SAY Website Administration | OK2SAY.com

My website administration experience began with training on the Vignette Content Management System, where I learned to manage, update, and organize public-facing web content within a structured government CMS environment. I supported the State’s Sitecore migration by rebuilding and adapting legacy web pages, documents, links, and resources in the new CMS. This process required careful content review, quality control, accessibility awareness, and attention to navigation, formatting, and user experience. The transition strengthened my ability to learn new CMS platforms quickly, manage large-scale web content updates, and maintain accurate, accessible, and professional digital information for the public.

As the website administrator for OK2SAY.com, I manage and maintain a key public-facing platform for Michigan’s student safety program. My work includes updating content, organizing resources, improving usability, supporting accessibility compliance, and ensuring information is accurate and easy for students, families, educators, and community partners to find. This role combines web administration, digital design, public-sector communications, and user-focused content strategy to keep the OK2SAY website professional, reliable, and aligned with the program’s mission of helping students report safety concerns and get support.

The only component outside my direct maintenance responsibility is the tip line web submission form, which is managed by DTMB and MSP IT due to its technical and security requirements. However, I am in direct contact with DTMB staff when requesting updates to the tip line web submission form.

OK2SAY’s 2023 Annual Report and Press Marketing Campaign

Overview: The OK2SAY annual report is a major communications deliverable that becomes a large yearly brand/reporting initiative with related materials on the Michigan State Police (MSP) website, social media posts, email announcements, press releases, interviews, and outreach.

Target Audience: Michigan legislators and Governor, local emergency management, school administrators, principals, teachers, parents, and local communities.

Distribution Strategy: The Annual Report was disseminated as an ADA-compliant PDF through strategic digital channels, including the OK2SAY and Office of School Safety websites. To maximize visibility and engagement, the Governor's Office and MSP orchestrated a comprehensive promotional campaign, leveraging press releases and targeted social media outreach.

Production Process: The report's visually appealing layout was meticulously crafted using Adobe InDesign, while data visualization was enhanced through a combination of Microsoft Excel, Adobe Illustrator, and Adobe Photoshop. To ensure universal accessibility, the document underwent thorough ADA compliance optimization using Adobe Acrobat Pro DC.

Campaign: Annual reports are not always campaigns by themselves, but they often function as the centerpiece of a yearly communications campaign. In my work, an annual report is more than a wrap-up document; it is a strategic storytelling tool that organizes data, outcomes, program highlights, visuals, accessibility requirements, and stakeholder messaging into one polished publication. When paired with web updates, promotional graphics, social media content, email distribution, interviews with program administration/leadership, the annual report becomes part of a broader annual communications campaign that demonstrates impact, transparency, and program value.

Press Release Excerpt from 2023 OK2SAY’s Annual Report | July 22, 2024

“Michigan’s OK2SAY programs focuses on violence intervention and prevention to keep kids safe at home, at school, and in the community. We know that lives have been saved, school violence has been prevented, and many Michigan students have received the support they need because of the OK2SAY program and the record, bipartisan investments we have made in campus safety and mental health. Together, let’s keep prioritizing our kids and ensure they have the support they need to thrive.”

Governor Gretchen Whitmer
State of Michigan Office of the Governor

- ADDITIONAL OK2SAY ANNUAL REPORTS -

OK2SAY Impact Story: Kinetic Typography Video Testimonial

Target Audience: Public school administrators.

Distribution Method: Integrated with a PowerPoint presentation given to public school administrators.

Technical Specs: Produced and exported a 1 minute, 20 second HD video in 1080p resolution using square pixels for clean digital playback. The final deliverable was encoded as an MP4 file using the H.264 codec, providing a professional, web-ready format optimized for online viewing, distribution, and platform compatibility.

Project Overview: Develop a compelling and impactful testimonial video to evoke an emotional response during OK2SAY presentations for public school administrators.

Visual Design:

• Sourced high-quality illustrations from Shutterstock

• Enhanced visuals using Adobe Photoshop and Illustrator

• Converted all graphics to vector format for optimal quality

Audio Production:

• Recorded professional voiceover by Kimberly Harps (Michigan Attorney General staff member) in a state-of-the-art sound booth at the Michigan Library, Lansing

• Refined audio using Adobe Audition for superior sound quality

Animation and Video Editing:

• Created dynamic animations with Adobe After Effects

• Compiled and finalized the video using Adobe Premiere

This collaborative effort resulted in a powerful, emotionally resonant testimonial video that effectively supports OK2SAY's mission and engages public school administrators.

OK2SAY Posters

Target Audience: Students, teachers, parents, school administrators, and the general public.

Distribution Method: Printed by DTMB Print and Mail, mailed out when requested, and available as a digital download on the OK2SAY website.

Technical Print Specs: Prepared production-ready print specifications for an 18” x 24” poster, including bleeds and crop marks for accurate trimming. The final piece was specified for 100# matte cover stock with UV-resistant ink, 1.5 mil lamination, and edge-sealed trimming to improve durability, protect the artwork, and support long-term display use.

Project Overview: These two OK2SAY poster designs were created to educate students and school staff on how to take action through the OK2SAY mobile app and reporting tools. The designs use clear messaging, approachable visuals, and direct calls to action to show that students have the power to make a difference when they recognize a friend or fellow student may need help. Together, the posters support program awareness, encourage responsible reporting, and reinforce the idea that speaking up can help protect school communities.

OK2SAY Tri-fold Brochure

Target Audience: Students, teachers, parents, school administrators, and the general public.

Distribution Method: Printed by DTMB Print and Mail, mailed out by MSP Distribution Center when requested on online ordering form, and available as a digital download on the OK2SAY website.

Technical Print Specs: Prepared production-ready print specifications for an 8.5” x 11” tri-fold brochure, designed in full color on both sides with bleeds for accurate trimming. The final piece was specified for 100# matte text paper with a letter-fold layout, ensuring a professional finish, clean panel alignment, and high-quality presentation for print distribution.

Project Overview: The design concept drew inspiration from contemporary comic book aesthetics, aligning with the established "Be the Hero of the Hallway" campaign. The OK2SAY administration provided the copy, ensuring messaging consistency.
I sourced high-quality visual assets from industry-leading platforms like Shutterstock and Adobe Stock. These elements underwent meticulous refinement using Adobe Photoshop and Illustrator to achieve optimal visual impact.
The layout was crafted using Adobe InDesign, leveraging its advanced features for precise composition. Upon completion, we delivered the final design to DTMB Print and Mail services in two formats: a press-ready PDF and a comprehensive InDesign package, facilitating seamless production and future adaptability.
This approach ensured a cohesive, visually striking result that effectively communicated the campaign's message while maintaining professional standards throughout the creative process.

OK2SAY Parental Guide (One-Page Double-Sided Flyer)

Target Audience: Parents of K-12th grade students.

Distribution Method: The One-Page Flyer was printed by DTMB Print and Mail Services, mailed out when requested, and made available as a digital download on OK2SAY’s website.

Technical Print Specs: Prepared production-ready print specifications for the OK2SAY Parental Guide in an 8.5” x 11” format. The piece was designed for full-color, two-sided printing on 80# white matte cover stock, with centered layout alignment to support a clean, professional presentation suitable for parent outreach and program distribution.

The Process: The OK2SAY administration supplied the text and copy for the project. High-quality visual elements, including illustrations and photographs, were sourced from premium stock libraries such as Shutterstock and Adobe Stock. These visuals underwent expert refinement using industry-standard software, Adobe Photoshop, and Illustrator, to ensure optimal presentation.

The layout was meticulously crafted in Microsoft Word, allowing for easy changes by the OK2SAY Administrator. Upon completion, the finalized design was delivered to DTMB printing and mail services, as a press-ready PDF. The final web version was uploaded after performing a PDF remediation for accessibility.

Beyond Design: OK2SAY Mini-Warehouse Planning and Logistics Support

Project Overview: This project started in September 2022 and was completed in February 2023, taking approximately six months from initial planning through completion.

Technical Specs: Beyond traditional digital media and video production work, I supported the planning, coordination, and physical setup of a temporary OK2SAY promotional materials distribution and storage space housed at the MDOT Warehouse, near MSP Headquarters. This project required hands-on operational support, DTMB & MDOT coordination, space planning, and logistics management to help prepare a functional mini-warehouse for program outreach materials.

My role included reviewing and measuring the available space, learning and using floor-planning and 3D scanning software, developing shelf and storage layout concepts, identifying equipment needs, and coordinating with DTMB carpenters and moving teams. I also assisted with ordering supplies and equipment, including furniture, ladders, cleaning supplies, moving carts, and warehouse storage racks from Grainger. In addition, I helped coordinate cleanup, construction oversight, material movement, and the transfer of OK2SAY promotional items from cargo containers into the new storage area.

Although the promotional materials were ultimately moved to the official MSP warehouse before the mini-warehouse was used as originally intended, the project demonstrates my ability to contribute well beyond visual design. It shows that I can support communications programs through planning, logistics, facilities coordination, procurement support, spatial organization, technology adoption, and hands-on execution. This experience reflects a practical, cross-functional approach to public-sector outreach work, where successful communication also depends on organization, infrastructure, and operational follow-through.

Michigan State Police Prevention Services Marketing Campaign

Office of School Safety: Logo Adaptation for Print, Fabric & Promotional Use

Extra Credit: Staff Recognition & Team Culture Illustrations

Target Audience: MSP’s Grants and Community Services Division employees and staff

Project Overview: I create customized digital illustrations and internal design pieces for birthdays, team celebrations, retirement parties, and staff recognition within MSP’s Grants and Community Services Division. Each print piece is developed with targeted messaging that reflects the individual’s personality, position, work contributions, and role within the team. These illustrations support staff engagement, strengthen team culture, and provide meaningful visual communications tailored to GCSD employees and internal audiences.

Technical Print Specs: Art was primarily created using Generative AI from original photography and video screen shots, combined in Adobe Photoshop. Custom, hand-crafted cards were 8.5” x 11” full-color prints mounted to 80# matte white finish cardstock, hand-trimmed, scored with a Scor-Pal Eighths paper scoring tool, and prepared for staff signatures. Supporting posters were printed as 11” x 17” full-color pieces and finished based on the presentation need, including foam core mounting, lamination and trimming, or framing. This process combined custom illustration, internal communications, print preparation, and finishing techniques to create personalized materials for staff and team recognition.

Pro Bono Digital Marketing Leadership for Michigan Information Systems Association (MISA)

Provided volunteer digital marketing and design leadership for the Michigan Information Systems Association by developing professional print and digital communications that supported member outreach, event promotions for student scholarship and golf outing, monthly meetings, and organizational visibility. Work included creating social media graphics, print flyers, Mailchimp newsletters, presentation graphics for monthly meetings, website page design assistance for non-commerce informational content, video editing, and photography.

Donating my time to MISA has also helped me build valuable professional relationships with IT leaders, State of Michigan agency staff, fellow volunteers, and software and hardware vendors. This experience has expanded my understanding of public-sector technology needs while strengthening my ability to collaborate with cross-functional stakeholders. The role demonstrates my ability to translate organizational goals into clear, branded, audience-focused marketing materials across multiple platforms while contributing to a professional network that supports technology, communication, and public service.

Testimonial Statements of Success from Government Officials & Law Enforcement