Digital Manipulation for College Basketball PlayOffs.

Spartan Stores was in need of a hero/header graphic for their Facebook page to represent family fun and promote eating food, all while implying they were watching the College Basketball PlayOffs. Evolving Creativity found a happy family stock photo from ThinkStock and a basketball. It was Evolving Creativity's job to composite the basketball into the family scene. Talented digital artist Johnny B Allen had the task to create the illusion the basketball belonged in the final scene. The basketball had to have similar lighting effects added to make it blend with the scene. The young boy's arm and fathers hand were masked out in order to paint in various shadow and lighting effects.

Contact Johnny B at Evolving Creativity LLC when you need professional graphics or digital photo manipulation for your next campaign. Call 616.308.9739 or email at